If you’re running a business then you definitely have an online presence as well, since most of your traffic and traction is going to be generated online. However, one of the quickest ways to lose customers online is by having a website that is either badly designed or simply glitchy.
Imagine this – a customer walks into your store expecting to be treated well and have their needs met, but instead, they have to deal with staff who simply seem to be extremely slow or incapable of understanding their needs – that’s exactly what customers feel like when they have to use a website that doesn’t work as it should.
In this blog, we’re going to walk you through some of the most common website issues, why they occur, and why you should resolve them at the earliest to ensure that your customers have a pleasurable experience when doing business with you. Now without further ado, let’s get started!
1. Slow Loading Speed
One of the most common reasons why customers quit a website without doing what they came there to do is slow loading speed – it’s a common issue that can lead to a negative user experience and lower search engine rankings. However, there are a few easy ways to fix this issue. Here are some of the ways:
- Optimize images and reduce file sizes.
- Minify CSS and JavaScript files to reduce their file sizes.
- Use caching techniques to store static resources on the user’s browser.
- Upgrade your web hosting plan or switch to a faster hosting provider.
- Utilize content delivery networks (CDNs) to distribute your website’s content across multiple servers worldwide.
2. Your Website Isn’t Loading at All and Gives an Error Message
Right after slow websites, the next big issue that is capable of annoying even the most patient people is a website that refuses to load and later throws an error message. Not only does this make the user never want to visit your site again, but it also makes your website lose all its credibility.
But don’t worry, there’s an easy way to help you fix this – simply start by understanding and solving err_http2_protocol_error to get a better idea of why it occurs, and how you can fix it.
3. Broken links that Lead Nowhere
Broken links can frustrate users and hurt your website’s credibility. They also make it look like you didn’t put much effort into proofreading and checking your website, since broken links are one of the easiest problems to fix. To get rid of this issue, you should:
- Regularly scan your website for broken links using online tools that are meant to check broken links. It’s much faster than manually checking all the links, especially if you have a lot of content.
- Update or remove broken links.
- Use redirect techniques like 301 redirects to redirect broken or outdated URLs to relevant pages on your website.
- Implement proper internal linking practices to ensure links remain valid as your website structure changes.
4. Bad Mobile Responsiveness
With the increasing number of mobile users, having a mobile-responsive website is crucial. If the responsive design of your mobile is bad, then you can be sure that more than half the users who visit your website are going to leave it as promptly as they came there. To fix mobile responsiveness issues, consider:
- Using a responsive web design that automatically adjusts the layout and content based on the device’s screen size.
- Testing your website on various mobile devices and screen sizes.
- Ensuring that all elements, including images and forms, are properly displayed and functional on mobile devices.
- Optimizing the font sizes, spacing, and button sizes to make them more accessible on mobile screens.
5. Poor Navigation that’s Misleading
If users struggle to find the information they need on your website, they may leave. To improve navigation, you can try one of the following ways to make sure that you’re making life as simple and easy for your users, without any dark patterns:
- Simplify your website’s navigation menu by grouping related pages and using clear labels.
- Add a search bar to allow users to quickly find specific content.
- Include breadcrumbs to help users understand their current location within the website.
- Conduct user testing and gather feedback to identify areas where navigation can be improved.
- Optimize the placement and visibility of important navigation elements, such as menu bars or sidebars.
6. Security Vulnerabilities and Compromises
Websites can be vulnerable to various security threats, such as hacking attempts, malware, or data breaches. When users visit a vulnerable website, they are prone to attacks themselves. To address security issues, follow these steps:
- Keep all software, including your CMS (content management system), plugins, and themes, up to date.
- Use strong, unique passwords for all user accounts and enable two-factor authentication when available.
- Regularly back up your website’s data and files to a secure location.
- Install a trusted security plugin or firewall to monitor and block suspicious activity.
- Regularly scan your website for malware using security tools or services.
- Remember that addressing this issue requires ongoing monitoring and maintenance to ensure your website remains in good health.
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