The days of gaining an organic reach on social media without any cost may be gone, even so, there are still plenty of tactics that a brand can use to promote themselves on social media. After all, in the time of the connected customer, neglecting your social presence is never a good idea.
Social media has a huge opportunity to be brand awareness and sales tool for your business, and it can also be a massive challenge for those who wear multiple hats throughout the day. Collaborating with social media influencers helps take that load off your back, and provide greater audience reach using their position in the online, find them on Collabstr
Take Advantage of your Social Profile
While this may seem like a clear first step, many brands neglect filling out their social profiles, and many more that do not take full advantage of the options available. For example, on Facebook, your “About” section should be filled out, with a phone number, website, email, and social profiles as applicable. If you have a physical location and operating hours, you will want to make sure those are listed as well.
The “Our Story” section allows you to describe your brand in a paragraph format so that you can tell your brand’s story. On Instagram, using website links, hashtags, and emojis on your can make your profile a lot more eye-catching and relevant to people following those specific hashtags, as we discuss in greater detail later.
Cross-promote posts
Cross-promoting posts across channels can be a perfect way to widen your reach, and also allows you to see how your content is received on various platforms. With a few alterations, your Facebook posts can also contain your LinkedIn feed, and your Instagram posts can double as tweets on Twitter.
Another quick form of cross-promotion is to add your other social media accounts in your profile. This reminds your followers that you are active on various channels and can help grow your following across platforms.
Run giveaways and promotions
While giveaways and promotions are not technically free, considering the cost of the product or prize you are offering, they can be entirely free to promote and generally a low-cost way to increase your reach traditionally.
One of the best ways to use when you are offering a social promotion or competition is to ask followers to tag other people to enter. This way, you are getting your brand’s message out to a broader audience and, hopefully, gaining new followers and customers throughout the competition run. One thing – It’s hard to get followers on Twitter, so be sure to use a Twitter followers app.
Make your Social Tabs Noticeable
One fast, effective way to market your brand is via social media for free is to simplify the way people follow you. Are your social icons noticed on your website? Are you displaying them prominently, or hidden at the bottom of the page? You also want to ensure icons are displayed in a hyperlink format to redirect them to your socials. If your Facebook page has been left neglected, there is not much reason to urge people to click over to it. Instead, you will want to place the focus on the profiles you keep updated, whether that is Instagram, Twitter or Snapchat.
Wisely Utilize Tags and Hashtags
Hashtags are critical if you want people to find your content easily. By including a trending hashtag in your social posts, you can get your content in front of way more people. Hashtags do not have to be trending to be convincing. Including branded hashtags in your profile lets your followers know there is a conversation going on about your brand, giving them away to join in.
Tagging also helps get your post in front of new audiences. Tagging influential people, you have a relationship with (or strive to) will encourage them to share your posts.