A report by MRFR, influencer marketing could be a $2.85 billion market by 2025. This is because brands now want to engage with potential customers on a deeper, more grounded level. Since they can’t market through normal brand endorsements, they ask influencers to practice content-driven endorsements. Instagram and other social media have proven to increase purchasing intensity and increase trust among online shoppers.
Research conducted by Ghent University in Belgium showed how online marketing was changing consumer perception. It was proved that Instagram influencers who had more followers, more likes on their posts were more likable. It also showed how influencers and businesses could use these high numbers to promote their agenda, promote businesses, etc. To increase engagement, and gain more brand deals, Instagram users often use tactics like automatic liking, commenting, etc. For this many users opt for safe and legitimate software to do so. One of the best sites to buy Instagram followers can be Viralyft and Getviral.io
Company data show that about 100 million users are added yearly on Instagram alone. In the USA, the number of users increased by 6.2% in 2020 and 3.7% in 2021. Increased smartphone penetration was deemed as the top reason behind this increase.
With increasing competition, people find it hard to increase engagement naturally. Nowadays, many influencers or even regular individuals want to gain multiple followers, comments to prove their artistic worth. The increased usage of Instagram growth tools or automated bots proves this fact. While such software makes managing social accounts easier, they also show how well an account is engaging with its customers or audience. Social Captain and Kicksta are some of the best tools to increase engagement on Instagram.
1. Social Captain
Social Captain is one of the many automated bots in the market which help increase market activity and social engagement. It provides a way to improve the page organically. Total actions, followers, new viewer imprints, can be tracked from this software.
Features
From the account equity option, an account holder can customize the activities they want to automate. Growth charts show the number of followers gained each day and their names. The social captain allows users to ignore sensitive posts, low-quality users, and customize the speed of their activity. As some influencers want to attract a particular audience, the software has filters to change according to a particular niche.
People can change gender, types of posts according to their target audience. It also has the option of username targeting through which people can select popular usernames that target their followers individually. For example, if an Instagram page promotes beauty products, they can add popular brands or beauty influencers on their list to reach their audience too.
Many marketers or influences apply hashtags to increase the reach of their posts. Relevant hashtags in polls can be added through social captain to gain followers, likes and overall increase business if applicable. Location targeting can also be done where people can add multiple appropriate locations where they want to show ads or posts.
Usage
There are different functions for different tasks. For example, a regular social account that needs to promote a startup or small business can take help from Social Captain. Influencers that want more brand exposure and online stores that need to market their products can use this automation software.
Costs
There are two pricing plans available for Social Captain. The basic growth plan costs $29 monthly or $349 annually and provides real-time actions, shows live data for a page, and enables changing actions multiple times. The turbo or premium plans cost $58 monthly or $690 annually and increase engagement multifold. It comes with smart growth systems like AI optimization, priority online support 24/7, etc. Some flexible short-term plans are also available. The weekly growth plan costs just $15 and monthly $30. For $99, users can also opt for a turbo plan for 30 days.
Pros
Data like account growth, the number of followers increased, conversion rate, etc. can be easily tracked through Social Captain. It has a user-friendly interface that updates the statistics of an account in real-time. It shows detailed reports, and account growth is shown just on the dashboard. Money can be earned through referring social captain and can also sign up for the candidature of social captain.
Cons
If account activity is not managed appropriately using the software, there is a chance of an account being suspended or banned. The pricing is also quite expensive but a free trial is available. However, the trial period is short (24 hours) and it starts as soon as the Instagram account is connected to the software. The trial can also expire before the services are tried. Even though a weekly plan of $15 is considerable, compared to the basic monthly plan of $29, it seems expensive.
2. Kicksta
Kicksta is one of the most trusted agencies that help in the growth of an Instagram account engaging with similar users. Using Kicksta, people can monitor their Instagram growth and optimize growth. It provides customized tips and shows the performance of different targets for an account. Through this platform, low performers and depleted targets can be removed.
Features
Similar to Social Captain, it provides preference filtering and shows real-time data. Setting up an account requires the same things as Social Captain. Users just need to connect their accounts with the software after inputting passwords, and account names. After linking and targeting specific accounts, their followers can like the user’s posts.
Unlike Social Captain, Kicksta shows the hashtags and profiles that are benefitting the account. This is easier and more informative as users can remove inactive hashtags for followers. It also mentions the accounts that are increasing engagement in form of search results, increasing views, etc.
On the other hand, it also alerts in case of decreasing activity of an account. Through signs like exclamation marks, Kicksta notifies that an account is no more effective towards growth and asks to unfollow such accounts. A bar-like signal depicts how well a target is performing.
Kicksta is safe to use as information has never been stolen. It can easily be contacted through email or chat and easy cancellation is applicable. They focus on garnering more likes on posts which ensures that increasing followers or viewers are real. Kicksta can be one of the best sites to buy Instagram likes in a gradual, more realistic approach.
Costs
Kicksta too has two different price alternatives. The first plan also called ‘the creative’ costs $49 monthly and enables moderate growth. It has a limit of adding 10 target accounts but provides introductory exclusive videos to understand its working. The second premium plan also called ‘the professional’ is priced at $99 monthly. It provides additional functions like gender targeting, email and live chat support, an option of blacklisting certain accounts, and has an account limit of 40. Apart from this, Kicksta has a 14- day money-back guarantee.
Pros
Kicksta is an excellent software to increase followers, comments, and organic engagement without directly purchasing followers. Its overall easy to use and multiple accounts can be supported. Though being an automated tool, it doesn’t like or comment on the post itself, allowing the users to gain them organically.
Cons
Though an effective tool, Kicksta gives no guarantee that activity will increase. This is because the growth rate of an account varies and is unpredictable. In the case where users are passive and many don’t use social media, efforts to engage with them might waste resources. It also has no feature of live chat in the basic plan so, in the case of queries, one can’t do much. It doesn’t filter out topics the user doesn’t want to follow and doesn’t work on advertisements. A user can use multiple hashtags which regular social media platforms don’t allow.
Conclusion:
Both options are excellent ways to increase engagement on Instagram. However, Kickstart provides way more features than Social Captain even though its price is higher. While Social Captain can be easily substitutable with many other growth tools in the market, Kicksta has a comparative advantage. Kicksta cares about a user’s growth and offers practices that do so without any shortcut methods. It adds a lot of value and is quick to respond to brand managers. Kicksta keeps users updated about their increasing engagement through methods like conversion rates. Online businesses, influencers, social artists can consider Kicksta as an investment towards their growth.
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