What is SEO?
SEO is the abbreviation for Search Engine Optimization and it is the process of optimizing the sites for a better user experience and better rankings on the search engines.
Why is SEO useful?
Being far less expensive than CPC (Pay-per-Click) strategies, SEO only implies you paying for the agency that does it and paying for the backlinks. Google doesn’t offer a backlinking service, which makes out of search engine optimization a fair service.
Besides that, the majority of users only click on organic search, because they seem more trustworthy. There are only a few users who trust the paid ads. Besides that, at CPC you pay when a user clicks on your ad, while for SEO you don’t pay for this aspect. Moreover, the better rankings you have, the stronger your profile is and more authoritative in users’ eyes. Your business needs SEO, just as it needs logistics.
It doesn’t only increase your visibility, but also your revenue. Being shown in front of your users is now more crucial than ever. Big companies have closed their physical stores while opening online shops, SEO optimized. The costs for a physical presence is much higher, as you have to pay your employees, for the store etc. Meanwhile, an online shop only requires the programmers and the marketing team. Overall, it’s much cheaper and more effective.
It’s true that many people don’t understand the power and importance of Internet marketing, however, there are many who do and they do take advantage of this aspect.
Google’s Factors Explained
Domain Age
the older domains are preferred, as they have more authority in front of Google. However, recently, it has been made possible for recent domains to decently rank within a few months. Even though Google claims that new domains aren’t discriminated against, studies have been conducted regarding this matter and all the studies show what we’ve just explained.
Site speed
the loading speed is an important ranking factor. Nobody wants to wait a very long time for a site to load when there are many sites already ranking. That’s why lots of users may be exiting your site. In the meanwhile, a site’s loading time must not exceed 2 seconds. The faster it loads, the better.
Backlink profile
it has to be as rich as possible. Try acquiring backlinks that are relevant to your business. Since the E-A-T algorithm update, the relevancy of your backlinks has become crucial. That’s because if you have a medical site you should not try to rank in the digital marketing domain, because it would be a lost battle. You should try ranking in your own field instead.
Conclusion
To sum up, SEO is the method of ranking a site on search engines. It is possible because these search engines use Artificial Intelligence. It’s likely that you saw that the search results change depending on your location or your previous searches. That’s because they learn better your preferences. Start training now your own models with gpu rent online services!
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