Facebook, the most widely used social networking platform, is always updating and enhancing the app. In this article, we’ll fill you in on all the new 2023 Facebook features you need to know about.
Facebook undergoes dramatic overhauls every year. Facebook in 2010 was radically different from Facebook in 2023, and the current version has advanced extraordinarily. These enhancements are improvements that may be used with either personal or professional profiles.
We have examined the most up-to-date Facebook features available in 2023 to give you a taste of what the future holds for the network. So, let’s keep going!
Facebook Dark Mode
Because of this lack of a default dark mode, most apps and websites’ text is usually presented against a bright white backdrop. Thanks to technical progress, most popular applications (including Google Maps, Instagram, YouTube, and a slew of others) now provide a dark mode option.
Without a doubt, Facebook’s dark mode is one of the most popular features since it reduces brightness and tiredness in the eyes, making it more pleasant to use in the evenings. In addition, switching to dark mode on Facebook can greatly decrease the amount of battery life the social media platform uses in the background on your computer or mobile device. Besides, Facebook now provides users with the option to switch to a dark mode on mobile browsers for Android, iOS, macOS, and Windows.
Facebook Live
One of the most powerful digital marketing platforms is Facebook, and you can use Facebook Live to advertise your business on the platform. Previously, only verified companies were able to utilize Facebook Live, but now, any user may participate. Facebook users are known to view videos daily – probably, 100 million videos per day and that is what makes Facebook one of the best digital marketing channels for businesses with low marketing costs. Live videos get more views since they appear higher in news feeds.
Also, Facebook Live is experiencing a massive uptick in interaction, with a 178% increase in engagement compared to standard posts. The amount of time people spend viewing Facebook Live has tripled, and the platform’s algorithm favors live broadcasts over recorded ones.
Chatbots
Conversational interfaces, or the use of chatbots, are becoming widespread on social networking sites like Facebook. Over a hundred thousand bots are now being used on Facebook’s Messenger platform every single month. While chatbots have several uses inside an organization, customer service continues to be the primary one. Users may train them to respond to common questions and concerns, streamlining the process of interacting with customers and boosting revenues.
There are a few things to keep in mind while interacting with chatbots. Get started by giving your chatbots the ability to create a one-on-one connection with each individual consumer. Create a profile, and that problem should go away. The conversation procedure should ideally be straightforward, too. It would help your consumers feel more at ease with the technology you’re providing. Finally, acknowledge that chatbots are not a silver bullet, and you should be ready for obstacles along the way.
Customer Journey Tracking
If done properly, journey mapping can increase your insight into your clients. Nonetheless, it’s very laborious methods are not universally beloved by marketers. As any marketer worth their salt will tell you, knowing which ad a client interacted with just before making a purchase offers you a representative view of the customer journey.
With the release of Facebook’s new attribution tool, businesses can now follow their customers as they navigate the web. Unlike conventional approaches, this one shows you all the landing pages, social media postings, reviews, and advertisements that contributed to a certain sale. A more complete picture of the client journey is shown, and the value of different sales channels can be evaluated.
Filter the Content We See
Members of a group can now choose which kinds of posts they get notifications for, such as all posts, posts from friends, or highlights only. As the group’s administrator, though, you should strongly advise your members to enable all notifications.
As you can see, groups are increasingly useful as a way to organize material, inform members, and get timely, valuable content that can be used to spark active participation.
Scrapbooking
This scrapbooking feature must be a favorite among parents since it allows them to easily compile a picture album of their children’s lives. Only the parents may add tags to their kids’ photos and share them with others. They also control the album’s privacy settings and will be alerted if any of their children’s photos have been made public.
Legacy Contact
When one of us passes away, what will happen to our Facebook account? Now, with the introduction of the Legacy Contact option, we may name a trusted friend or family member to manage our Facebook account after we die, much like a will.
Access can be granted to your Legacy Contact by visiting your profile settings and scrolling to the bottom. Although we all try to avoid considering our own death, it would be good if our online presence and memories lived on after passing.
The Final Word
These are just a handful of the many features Facebook has added recently to its social networking site. Whether you’re a fan or not, it’s nice to see Facebook expanding and enhancing the features and services it provides. We should count ourselves lucky to have access to this networking platform, where we can spread the word about our company at no cost and ultimately attract new customers through brand awareness.
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