If you are running an online store, you will want to achieve as many sales as possible. Even a store that is already doing well could probably still be doing better if certain improvements were made. These improvements might prove to be quite complex and best left to the seasoned experts. Sometimes, however, they can be something that doesn’t require a great deal of expertise at all.
For example, enhancing how you manage the inventory of a Shopify fashion store can help everything run more smoothly. This can help ensure you have stock available and that orders arrive in good time, and it will also help improve revenue and strengthen your brand. However, good stock management isn’t the only way you can improve the sales performance of your online boutique store. Take a look at some other examples that can help make quite a difference.
Build Trust
It is very important that your visitors feel as though they can trust you. With this in mind, it is important to be honest with all of your wording and the ads in your store. It might be tempting to make wonderful claims in the hope it will encourage people to buy but it’s likely to do more harm than good. If you are caught being dishonest, even in a minor way, it could cause you to lose the prospect altogether.
Another way to build trust is to use social proof. This means using testimonials and other examples of people saying good things about your product and it can be especially powerful if the person is a known authority in the field. Indeed, around 70% of shoppers will trust a recommendation even if it comes from somebody they don’t know. Remember also that social proof can be particularly powerful if it helps explain to your prospects how your product was beneficial to the user.
Use Calls to Action
The importance of using a Call to Action (CTA) cannot be understated. For one thing, they help to make it easier for your visitors to navigate your site, particularly to essential pages like the check-out page. They can also be very persuasive, helping to convince your visitors to take actions that might otherwise not take.
A good CTA should be placed in a prominent location that is clearly visible. The text should also be persuasive and straight to the point, letting your visitors know exactly what the button is for. Try to avoid being too clever or gimmicky in the text otherwise the message may not be clear. Even the color of the CTA can have an impact on how effective it is and you can try split testing to get the best formula.
Take Advantage of Abandoned Shopping Carts
Around 70 % of people will abandon their shopping cart and the majority of those will not return to complete the purchase. Despite the abandonment, however, the prospect is still likely to be reasonably warm toward the product. It’s just that things come up and people never get around to making the purchase, or maybe it is a little out of their reach financially. While this may appear to be negative at face value, the reality is that abandoned shopping carts are brimming with marketing potential.
Don’t just leave abandoned carts – tap into their potential instead. They give valuable information like which products your customers are interested in. If a particular product has been left in a shopping cart for a while, offering a discount on the product is likely to be well received. It can be very successful, and around 28% of all eCommerce revenue comes from abandoned shopping cart emails.
Streamline Checkouts
Online shoppers don’t like having to give a lot of details. It can be time-consuming, tricky, and quite frustrating to the point where many will just give up. This is especially the case where people are using mobile devices with small screens and on-screen keyboards. With this in mind, you will be doing yourself a large favor by making the checkout process as simple as possible.
Try and avoid asking for too much information. Instead, only ask for the information that is necessary for the purchase to go ahead. Make sure the user interface is sleek and as easy to use as possible. Give it a test run yourself and ask yourself whether or not the process could be easier.
Create a Sense of Urgency
As mentioned, shopping cart abandonment rates are typically very high. One way to help overcome this is to encourage the shopper to buy the product there and then instead of leaving it in their cart with the intention of buying later. One way to help achieve this is to create a sense of urgency in buying a product.
Depending on the nature of your business, you could try using a stock counter. When stock figures are running low, people are more likely to make a purchase right away to avoid missing out altogether. You can also try offering discounts on products for a limited amount of time. A lot of people will choose to buy straight away to get the product at a better price.
Upsell
Many shoppers will gladly make further purchases or upgrades if encouraged to do so. For example, if a customer buys an accessory from a fashion store then an offer of a matching accessory is likely to be appreciated. Not only can this help to increase revenue, but it can also help to add value to your services, enhancing the strength of your brand.
Conclusion
The above suggestions are relatively straightforward to implement yet they could still help make a considerable positive difference to your sales performance. Although fairly simple, they are also suggestions that a lot of people will overlook when designing and enhancing their stores. If you haven’t implemented them already, make sure you do. We promise you, you’ll be very happy with the end results.
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