A Facebook username helps you stand out among a sea of potential pages, allowing customers to enter the custom URL. As a custom name, the username can be personalized to match your business, company, or brand. It’s important to remember that Facebook is a global platform with millions of groups and pages currently online. There is a good chance that your business will stand among these pages, competing for page views, likes, interaction, and viewership on personal profiles (in their feeds).
Are There Any Requirements to Update The Username?
Yes. In order to change or update the username on a Facebook page, you’ll need to have at least one post on the page, have a minimum of 25 followers, and be an admin for the page. If you haven’t met these requirements, your request to update the username will show as denied or an error. Retry once all of the prerequisites have been achieved.
Things To Avoid In Usernames On Facebook
Your Facebook page is a direct extension of your brand or company. You’ll want to ensure that the username you select is consistent with the company name to avoid confusion. Likewise, having the same username across all social media platforms is ideal. The last thing you want for your followers is difficulty finding your pages when searching online. Try to avoid numbers at the end of the username and keep the name clear and easy to read. Special characters are not allowed on Facebook, so keep your usernames unique but straightforward. When in doubt, ask yourself whether your great aunt could locate the page on her own.
How Do I Create a Custom Username?
Before changing the Facebook page username, spend a few minutes thinking of different variations that would work for your brand. If your business name is unique, the exact name of your business may be available. Should you have a more common name, you may need to consider variations on the chosen name. Avoid adding numbers to your Facebook username; it suggests that your company is just one of several other platforms offering the same thing.
Once you’ve listed a few potential usernames, visit a company that specializes in checking usernames. Websites like BrandSnag will allow individuals to run username checks with their possible names, outlining which platforms have availability and which social media platforms are already taken. Once you’ve run the username check, you’re ready to update your Facebook page.
Updating Your Facebook Page
In order to update your username, you’ll have to be an admin for the page. This status requirement means you’ll either have to be the owner of the page or be granted admin status to make any changes to the page’s back end. Log in to Facebook and locate your newsfeed. From there, you’ll want to click on the Pages button on the left menu.
Find the page that you’d like to update and click on the page. Under the Menu category, you’ll find a list of all pages you currently own, manage, or admin. On the company’s page, click the ‘Create Page @Username,’ located just below the page’s name. To update the username, enter the new name for the URL. Hit the Create Username link to update the page.
Guidelines on Creating Facebook Usernames
All custom usernames must adhere to the Facebook Terms of Service. They must be at least five characters long (so facebook.com/ian isn’t an option). All usernames can only contain full stops and alphanumeric characters. The username cannot point to an extension or suffix. Usernames with .com, .org, .net etc. will not work due to URL formatting.
On Facebook, pages can use personalized usernames once. Page usernames must be used individually and not at the same time as another page. If the other page changes the username, it may not be reused by another individual. It’s also important to understand that a full stop doesn’t differentiate against another page—for example, the personalized page ‘Jims.Shoes’ is the same as ‘JimsShoes.’
Anyone found creating multiple pages may be temporarily blocked from updating the Facebook username for a while (to prevent fraudulent pages). If you cannot edit the Facebook page, consider how many new pages you’ve created within the last seven days.
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