Have you suddenly discovered that your website has dropped in Google rankings? This is something that can be devastating and especially when you have worked hard to get to the first page. Perhaps you let your guard down and all of a sudden, this has come back to bite you.
But, are you not sure why your Google ranking has dropped? Sometimes, the reason might not be obvious. But, you want to get to the bottom of it so that you can prevent any further damage and turn things around. So, here are common reasons why you might be moving down on Google search results.
More Competition
Let’s start with one of the most obvious reasons for your website suffering on Google. Perhaps you have gained more competition. For instance, if you are a local business, you may have dominated the search results if you are the only store or brand offering certain products and services. In fact, you may have taken your Google spot for granted. However, maybe more competition has emerged recently and you have not continued with your local SEO strategy for your website. The competition might get the better of you.
Remember that SEO is not something you can work on for a few months and expect the same results for years. You have to be constantly working on your SEO. Yes, this can be a lot of hard work for businesses. But, if you want to stay on Google’s first page, it is necessary.
This is why brands are turning to SEO agencies for help. For instance, ClickSlice is a leading SEO agency in London. You can view their website here. Their team has won awards for the way they can boost your visibility online and generate more traffic to your website. So, if you are not able to keep up with the competition yourself, perhaps it is time to hire them. They are going to be able to identify the competition, see how they are moving and come up with a winning strategy so that you can reclaim your place on Google. This is all without you having to do any of the work.
Using the Wrong Tactics
Something you have to be aware of is that Google goes through algorithm changes all the time. In other words, the algorithms are tweaked regularly so that users can have a great experience on Google. This means that if you have a website and you want to stay on the first page, you constantly have to be keeping up with these changes and making edits to your SEO accordingly. The tactics you used one year across may not still be working well for you now.
Thus, if you are using the wrong tactics, you are going to experience a drop in Google rankings. Something that the search engine might have rewarded before may no longer positively affect where your website is positioned. You really need to work on SEO consistently so things like this do not happen.
In particular, you want to make sure that you are not using black hat SEO tactics. These are classed as unethical and against Google’s guidelines. If you use them, it can mean that your website faces negative consequences and your ranking can be severely affected. Over time, SEO strategies can become black hat. For instance, this happened with keyword stuffing years ago. You need to keep up with changes in order to avoid the consequences.
Not Having a Long-Term Strategy
Have you given up on SEO now that you have achieved your goal of making it to the first page of Google? This is a fatal mistake that a lot of businesses are making. Indeed, they live to regret it. SEO is not something that you can do in the short term and forever reap positive results. You have to keep working at it if you want to hold or improve your Google ranking. If you suddenly become complacent and give up, you will soon move down on the Google results pages.
Final Words
Ultimately, if you do not have a long-term SEO strategy, you will experience a drop in Google rankings. You have worked so hard to get to the top; you do not want that to slip through your fingers and to have to start again. So, make sure you create a long-term strategy and stick to it. This is going to allow your website to be discovered and attract quality traffic.
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