If you’re just starting as a new lawyer, or maybe you have a small firm but think it’s time to upgrade your practice by getting a new website, you’ll find this article valuable.
While it’s not compulsory to have an attorney website design, delaying to get one means you’ll be leaving money on the table, seeing as your prospective clients might be searching for your services online.
The following are reasons you need an attorney website design as a new lawyer. You can also check here to get more information about law firm website design.
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Educate Your Audience
Consider creating a website and using video content and blogs to solve simple legal problems. That way, you’re indirectly marketing your services while giving value to your visitors, thus growing your brand.
Also, make it easier for your clients to find your law firm by ensuring your legal website design provides sufficient information, such as your company’s years of operation, cases you’ve won, and other relevant information that can help to convince prospects of the need to hire your firm.
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Clients Can Easily Find Your Firm
Whether people have heard of your firm before through advertising or referral, they’ll likely check you online before calling.
People don’t usually have time to memorize a website address or phone number from a TV commercial. Instead, they’ll prefer to recall the company name and Google it.
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Builds Credibility and Trust
The Internet has evolved fast and changed the way we utilize it in our lives daily. Having a website helps establish legitimacy for your firm at the fundamental level.
The National Law Review indicates that 74 percent of customers visit a law firm’s website to take action. That’s lots of people.
Thus, if you don’t have a website, you’re throwing away huge sums of money. Having a website also helps you establish trust and credibility with prospective clients.
Consider opting for a well-designed, relatively modern, mobile-friendly website with professional photos of your team to enable your clients to trust you. More so, this website will serve as an online modern-day resume or CV for you.
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Options to Contact You
Lawyers that deal with individuals instead of businesses (consumer-facing law) often prefer phone calls as it helps them easily convert leads into clients. However, whether you deal with companies or individuals, you’ll need to offer your prospects options to reach you, and a website will help you achieve that.
Not everyone will prefer calling. Some would want to reach you through your email address, live chatbox, or contact form. So ensure you make the options available to them via your website.
Some prospects might want to exercise discretion due to the legal matter’s sensitivity, or maybe they don’t do well in phone conversations, so exploring other available contact options will serve them best.
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Inform, Educate and Qualify Potential Clients
The Internet is the greatest existing technological innovation. People can use their phone and computer to learn anything by entering the relevant keyword into search engines like Google, Bing, etcetera.
Many people use these search engines before making any significant investment or purchase. Whether you’re about to buy a new house, car, phone, or shop for a lawyer, chances are, you’ll first check online.
Thus, having a lawyer web design is an incredible asset to your law firm, especially when you incorporate it into your marketing strategy.
You can also utilize blogging as a vital client acquisition strategy. Providing legal information and answering legal questions for your target audience through your website will enable you to educate, qualify prospects and build trust before they come into your office.
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Advertise and Promote Your Value Proposition
One critical component of marketing a law firm is understanding what your firm can offer that your competitors can’t and performing competitive analysis. This component, known as your value proposition, differentiates you from DIY legal solutions and other law firms.
Your website is your 24/7 salesperson and the perfect place to showcase your value proposition. Consider positioning this message boldly on your homepage to attract the right clients.
Tips for Designing Your Law Firm’s Website
Always remember that your legal practice is, first and foremost, a business. While you may have the vision of assisting people with their legal problems, your law firm will need to generate a specific amount of revenue to still be in business.
Thus, your attorney’s website design will need to include a few key elements to ensure that you advertise your legal services and attract new business. The following are a few significant elements of a law website design you’ll need to pay attention to:
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Review Your Competition
You’ll need to review your competitors and know what they’re doing to avoid losing customers to them. Check their website and discover the content they post on their blog section. Then use this information to write better content to improve your law office web design.
It’s crucial to discover and highlight your advantages in your website. Determine what makes your law firm better than the rest and when creating your website, focus on advertising this aspect.
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Identify Your Target Audience
You’ll need to specify your desired target audience when working on your website design. Identifying your target audience will determine the tone of your website and how you’ll market your legal practice.
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Optimize Your SEO
Ensure your law website designer also considers search engine optimization (SEO) when designing your law office website. That way, clients looking for law firms on search engines like Google will find your website immediately.
Summary
There you have it! The reasons why you need to have an attorney website design as a new lawyer. A website is the best way to display your law firm’s credibility and get your clients to trust you.
Besides your marketing effort, having a good, responsive, and SEO-optimized website will help clients easily find your law firm when they check search engines for your services.
However, ensure you put in sufficient efforts just like you do in marketing. Invest your resources and time into your website. The more useful the website is, the more prospects it gathers.
Suppose you seek a good website designer for your law firm website; visit Justlegal Marketing. You’ll need an SEO-optimized and responsive website to retain visiting prospects, and that’s their specialty.
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