Web users in 2022 are well aware that, among all the many trustworthy businesses on the internet, there exist a number of scams, fakes, frauds, and untrustworthy websites. This means that people are primed to spot what they believe to be signs that they shouldn’t trust you with their cash – even if you’re operating an honest business with brilliant products priced very reasonably. This article is all about how you can increase trust in your brand and your website, ensuring that consumers have no second thoughts when they’re filing their carts.
Appearance
The first thing to focus on is going to be how your store looks from the outside. You need to be aware that scam websites often have dubious URLs, strange web design, bold red writing, and other tricks that people are quickly able to spot. If your website hosts any of these tell-tale signs of a scam site, you’ll find that people quickly leave and find their way onto a competitor’s website instead. Do all you can to design your website in such a way that it looks modern, trustworthy, and professional to your visitors.
Visibility
Next up is your visibility. If your firm isn’t present on any social media platforms and can only be found by typing in the precise URL of your site, you’ll likely find that people don’t trust you. And for a good reason, because Google tends to rank trustworthy sites higher than those it deems to be untrustworthy. So your visibility on Google is a vote of confidence in your business from one of the world’s biggest companies. You should use OuterBox SEO to make sure you’re featuring higher on Google’s search results pages, giving you the best chance of appearing to be a major and trustworthy player in your market.
Testimonials
You’ll often see testimonials written on online stores. They purport to be left by existing customers who have had a good experience with the store. The effect on the consumer is to make them believe that they’ll have a similar experience and that they’re not the first person to have shopped at the store in question. You should consider adding your own testimonials from your customers to make your website seem like an active and pleasant place to shop. Ask a handful of customers if they’d be interested in leaving such a review in exchange for money off their next order.
Social Media
Social media is a brilliant marketing tool in its own right. But when it comes to building trust with your audience, it’s possibly the biggest tool you have. That’s because, on social media, you’re able to share more casual, off-hand posts and pictures from your business. You can show that it’s a relatable human that runs your firm, with a personality and a sense of humor. That’s something that consumers value, especially when they’re shopping with a small and unknown store where they have little experience.
These tips are all designed to boost trust, which is one of the most important factors in the decisions of web users to shop with any online store.
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