Email marketing is among the highest RoI marketing niches that not just brings more sales but also helps you retain customers for a longer time. This is an evergreen tactic to boost sales and cross-sale more products or services without forcing the customers.
As more people are coming online, businesses are also investing heavily in email marketing. But, the problem is that many don’t do any kind of research or personalization and call this tactic dead. However, this is definitely the case and there is so much to expect from this amazing marketing tactic. For better results, you can opt for SEO services as well. In this article, we will have a look at the top 7 tips that will help you boost your sales and help you gain more customers.
The reason why email marketing is so successful is that unlike anything, we interact with emails almost every single day. We check our emails frequently and we also appreciate exploring services or products on emails that we are interested in. On this note, let’s jump into the seven powerful email marketing tips:
1. Understanding Your Target Audience
The first important tip here is to understand your target audience inside out. They are the people who have subscribed to you reading some excellent articles on your site or maybe for a free Ebook. Whatever the source is, you need to keep the email copy as relevant as possible.
First, understand by your analytics what are the key topics that are attracting the maximum number of users. Once you get all the important data, write the email copy adhering to all the important hooks. As every user subscribes to use on different preferences, it’s better to use email list segmentation. In this technique, the audiences will get divided into smaller sub-groups based on their interest. Using this, you can craft personalized email copies and generate higher conversions.
2. Be Consistent In Email Marketing
The biggest secret of getting more sales from emails is staying consistent in this game. All users are super-busy in their daily life and everyone receives hundreds of promotional emails. Everyone is trying to sell something or tell something.
To outperform in such stiff competition, you need to be precise, value-driven, and consistent. It simply means No matter you send 2 or 3 newsletters a week, everyone should add value to the readers’ life even if they convert. Being consistent will for sure brings in more sales without spending aggressively on other paid marketing. You can use drip email series, or some video series, or use some storytelling to hook your audience to your messages.
3. Keeping Your Messages Short
In this super-busy and hyperconnected era, both attention span and average time spent on a thing have reduced drastically. In this condition, you can still thrive by keeping the messages short, to-the-point, and attention-worthy.
Think about why would anyone open your email when they have their work emails already piled up? The key here to be precise, and attractive. Keep the messages short and think of a creative title that will lead the readers to click on your message. Remember that you don’t have to create clickbait or spam your dear subscribers, just add a little element of curiosity and keep your one-way conversation short.
4. Personalization Is Important
No one likes to read a copy & paste email as people are already fed up with such things. to make sure everyone read what you have sent, personalize the messages. It’s a psychological fact that everyone loves to see their name on a message or a card and the same thing goes with an email.
For doing this, you can use any free tool like MailChimp to personalize the emails and include their first or last name in the message. This small gesture not only boosts the open rate but also accelerates sales. According to a survey, personalized messages have a 26% higher open rate as compared to non-personalized ones.
5. Use The Subject Line Smartly
There is a thin difference between writing a clickbait and adding curiosity and every marketer should learn to hone that skill. As emails are also now supporting more special characters, you can also add a few emoticons to stand apart from the rest. You can give a short glimpse of what’s inside the email and what they will get if they open the message.
For example, if you are offering a discount coupon on your products, do not forget to mention how much they will save just by opening the message. Use emoticons, trendy words if your business domain allows you to do so. Also, keep the subject short and faster to read and avoid using jargon in the subject lines and even in the body text.
6. A/b Testing For More Insights
There is no one fit all template that you can use and drive more sales to your business. The only way to check which format works the best for you to keep doing experiments using A/B split testing. Never send only one version of your newsletter. At least send two versions to check which one performed better and why it brought more conversions.
Tweak the email format, change the subject lines, and make some modifications in the body content while performing A/B testing. Keep doing it to understand your customers much better. There are many free tools available that can help you with this and save you a lot of time.
7. Landing Page Optimization
Don’t send the users on the homepage of your website and leave them clueless regarding what to do next. Instead, have an individual landing page that is carefully optimized according to your email. The key to success here is to show exactly what the customers are searching for. If you have promised some coupon code, make it visible enough so that they can use it.
These were the top seven tips that you can use in email marketing to boost sales and retain more customers. If you were not using this marketing tactic, it’s the right time to get started and gain more traction from their readers.
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