Whatever the size or nature of your online store, you’re sure to face challenges when it comes to attracting and retaining customers. With so much competition and high advertising costs, turning a profit on is becoming increasingly difficult.
If you want to be successful in drawing in potential customers and converting them, getting your eCommerce marketing strategy right is crucial.
To help you out, we’re sharing 6 strategic keys that will boost your sales.
Create a Mobile App
With the increasing popularity of smartphones and other mobile devices, building an app for eCommerce has become a necessity rather than an option.
Creating a mobile app makes perfect sense because that is where the majority of customers are. In developing countries, nearly 90% of the population owns mobile phones. Mobile devices have overtaken the desktop as the primary means of accessing the web. The advance of services like mobile wallets and money transfer means that people are now keeping money in their mobile devices and they use them for shopping.
But how to create an app that will help increase sales? Believe it or not, this is not as hard as it sounds. By using an app builder, you can make an app in just a few hours without any programming skills, to enhance design, UX by placing your online store in the hands of your customers.
Rely on SEO
SEO is essential for the success of any contemporary business, not only because it can enhance your online visibility, but also because it can help you increase sales by attracting more organic traffic to your website. However, SEO is comprised of multiple elements, and some of the main points to concentrate on if you want to increase sales are:
- Researching and implementing keywords
- Producing useful and engaging content
- Taking advantage of social media to increase your audience and build relationships
- Ensuring that your online strategy is optimized for mobile
- Focusing on local SEO
SEO requires time and patience in order to yield results and that’s why you should consider hiring a company that offers SEO services for eCommerce. SEO professionals will create and maintain a comprehensive strategy that includes all of the above-listed elements to make sure you see a sales boom.
Use Social Media
Today, people are using social platforms to find products but also to share and get feedback, which makes these networks an ideal place to reach out to potential customers. But different social media platforms offer different opportunities and require specific strategies in order to drive traffic to your online store.
When creating your campaigns, make sure to use “the voice of the customer”, i.e. ensure that your copy is aligned with the wants, needs, expectations, and pain points of your target consumers. In addition, be sure to implement social media sharing buttons on your eCommerce site in order to enable your visitors to share content.
Finally, use social media to provide answers to customers’ questions. This is a great way to boost sales as the more attention you are paying to your followers, the more likely they are to want to buy from you. Providing efficient customer support via social media can also result in unsolicited feedback among users themselves, which is a kind of advertising and brand exposure you just can’t buy.
Show Off Customer Testimonials
Customer feedback is more important than ever, which means that you can use your satisfied customers as a powerful marketing weapon.
Having a big number of happy customers is more efficient than hiring the best copywriter on the planet, so be sure to include positive reviews and testimonials that confirm how amazing you are. These could appear on your landing pages, product pages, homepage, or pricing page.
Including trust, signals can also be a great way to boost sales, as it helps create a more favorable perception of your brand in the mind of prospective customers. So, if you have any professional accreditations, make sure to display them front and center on your eCommerce website.
Use Email to Promote Your Store
For many eCommerce stores, email marketing is the backbone of communication with customers and one of the best places for promotion. According to a report by GFK, one of the reasons why people buy online is because they get low pricing. Promotional emails are a great way to engage customers and keep them returning to your online store.
Some of the most commonly used promotional email that capture people’s attention are free shipping, X% off, etc. Such discounts and special offers are especially effective during festivities like Christmas, Cyber Monday, and St. Valentine’s Day when people like to shop more than usual.
Reduce Cart Abandonment
Did you know that for every 100 customers who visit your online store, as many as 70 will abandon their carts? Prices and unexpected fees are some of the main reasons why buyers abandon their shopping carts. If shipping fees or taxes are added to their order at checkout or if they can find the same products for a lower price at your competitor stores, they’ll leave your website.
So, how do you stop this from happening? One of the most efficient ways to reduce shopping cart abandonment is follow-up emails. Here are a few tips for optimizing cart abandonment emails:
- Grab the customers’ attention by using great copy, headlines, and images.
- Remind them what’s in their shopping cart. Show them what items they abandoned.
- Hold their products for them, even if your stock is low.
- Send them a discount code to motivate them to finish the purchase.
We reached out to Vinay Amin, CEO of the successful ecommerce vitamin brand Eu Natural; he said, “Using owned channels like email is a key part of our growth strategy. Directly communicating with customers without having to worry about algorithm changes or high CPM costs with other channels is invaluable.”
Final Thoughts
Boosting sales is the primary goal of all businesses, large and small alike. The choice of appropriate strategies will depend on the nature of your eCommerce business, as well as your target audience, but these 6 eCommerce marketing strategies are a great starting point when it comes to achieving greater profits.
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